Build a Successful Nursing Business with a Blog & Digital Marketing Strategy
Having an online presence is vital to the success of any nursing business, but maintaining it can seem overwhelming.
Do you really need to maintain website, blog, Twitter, Facebook, Pinterest, and Instagram account?
The short answer is YES! But it doesn’t have to be complicated.
The truth is that most business owners spend 80% of their marketing time on work that only delivers 20% of the results. We want to show you how to flip the paradigm and so you can spend just 20% of your time delivering 80% of the results.
A blog is one of the easiest ways to build a business presence in Google search results. This means that when someone searched for your product, service, or industry, your ideal customer will be able to find you! Your blog will become an online showplace that will allow you to gain targeted clients as well as maintain control of your personal and business brand online. Your social media presence will further elevate your brand and blog, as well as enable you to communicate directly with your audience, often in real time.
This course walk you through the essentials of digital marketing and show you how to build a strong online brand with a blog as it’s centerpiece. You need to know the rules, the tricks, the short cuts, and the “must dos” to save yourself thousands of hours.
You chose nursing because you wanted to make a different. You’ll pursue blogging because you need to be relevant to make a difference.
You were born to make an impact.
You just need the tools to do it.
What’s Included?
- Over 5 hours of live video
- Bonus “show me how” videos with screen share
- Watch and learn at your pace!
- You’re not alone!
- Get access to the exclusive Nurse Blog Mastermind group
- Key topics highlighted for you
- Multiple activities and next steps
- Planning pages
- Additional detail explanations and content to concepts in video lectures
- Links to every website or service referenced
- We tell you how to blog on the cheap!
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- We’ll update content based on your feedback & industry changes
Created by the Godmothers of Nurse Blogging
Follow the path carved out by the leaders in the nurse influencer industry. The guidance provided by these nurse bloggers can help shave years off your marketing learning curve allowing you to kickstart a new business or throw and existing nursing business into overdrive. They are experts in digital marketing and know exactly how to drive an engaged audience to convert.
Brittney Wilson, BSN RN
Brittney Wilson, BSN RN is the nurse behind TheNerdyNurse.com. She is an award-winning author and blogger, international keynote speaker, and influencer in the nursing and healthcare IT communities. Established in 2010, TheNerdyNurse.com is a leading nursing and technology blog that is consistently listed as one of the top nursing blogs on the web. In fact, out of the 20 most popular nursing sites online, The Nerdy Nurse is the only site fully owned and operated by a Registered Nurse.
Kati Kleber, BSN RN CCRN
Kati Kleber, BSN RN CCRN is the nurse behind FreshRN.com. She has experience in cardiac stepdown as well as neuroscience critical care. A veteran author, blogger, podcaster, and speaker on top nursing trends, Kati has been recognized by Charlotte Business Journal as 2015 Nurse of the Year and is a recipient of the Great 100 Nurses of North Carolina award. Kati has also been a featured source across a number of media outlets, including CNN, The Dr. Oz Show, U.S. News & World Report, The TODAY show, and many more.
With an Epic Presence in the Online Nursing Space
Social Followers
Combined Monthly Visitors
Combined Monthly Pageviews
Together, They've Formed
To help nurses build and grow their online empires.
And Published an Amazon Best Seller
A Course Jam-Packed Full of Must-Know Information
Your Message
- Why blog?
- Nursing considerations
- Your voice & your message
- Defining your niche
- Branding and consistency
Social Media
- Rules of engagement
- Automation tools and processes
- Where should you be
- Best practices for Facebook, Twitter, Instagram, and Pinterest
- Creating Pinterest images
Technical
- Blog versus a website
- Platform: WordPress 101
- Hosting
- Themes & Content
- Must Haves: Pages & Plugins
Monetization
- Active & passive earning
- Affiliate marketing
- Digital products
- Endorsements
- Sponsorships
- Speaking
- Freelance writing
- Traditional advertising
Search Engine Optimization (SEO)
- Keyword research
- Keyword and content strategy
- Writing content optimized for search
- Getting Backlinks
Email and Funnels
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- Building a basic funnel
- Creating an Opt-in Offer
- Email marketing basics
- Feeling confident (and not scammy) in your email marketing
Practical Considerations
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