Are you looking for ways to direct more traffic to your blog? Do you have great content but you’re just not getting as many visitors as you expected? Maybe it’s time to review your SEO tactics. SEO means search engine optimization, and it can be a little intimidating at first. However, don’t ignore this vital aspect of blogging! Ignoring SEO would be like ignoring your patient’s call light going off – don’t do it!
All good SEO tactics include keywords and keyword phrases… but why? And more importantly, how? Why should you care about this aspect of blogging? Let’s discuss…
People can’t find you without keywords
Imagine you’re looking at a crowd of people that extends for miles and miles. That’s the internet. In this sea of people, keywords are kind of like holding up a sign to say, “Hey, me and all of my helpful information is over here!” for everyone to see.
Without them, people can’t find you. Unless you tell them about your blog or they just happen to click on a link leading to it, they won’t even know it exists. What’s the point of creating great content if people can’t find it?
They make your blog more valuable to search engines
Search engines use keywords to locate information relevant to searches. The more your blog shows up, the more it appears that you have good, quality content worth sharing. As a result, your site moves higher in rank and you get even more exposure. This is kind of like the search engine rewarding you for providing helpful information. They continue to see that people are using your information, so they bump you up in the ranking.
Keywords make your content more relevant to search
Strategically placing the main keyword in the title of your posts will help make your content more relevant to search engines. This again helps to move you up in ranks and increases exposure, making it easier for your audience to find the content you created just for them. Anything that you can do to add value to your content in the eyes of search engines is worth your time. They can make or break you.
Keywords describe your post’s content
Keywords or phrases describe what your post is about. The people that search these keywords have a real interest in the information you provide. They are going out, looking for something specific. If your post has a title that describes the content accurately, people are more drawn to it. If you provide an answer to the question they were looking for, they are more included to stick around and learn more about you.
If you’re using keywords but still having problems increasing traffic to your blog, make sure you’re using them correctly. Perhaps they’re not specific enough, you’re using too many of them or maybe they’re not relevant to your particular niche.
Is it time to update your keywords to improve the SEO for your blog?
Head over to our resources page to learn for tools that can help you leverage SEO better. And don’t forget to check out The Nurses’s Guide to Blogging: Building a Brand and Profitable Business as a Nurse Influencer where we dive deeper into depth practically how to use SEO to strengthen your blog and platform.