Once you decide to start up a blog, the next step is choosing your niche. Finding your niche will help set you apart from similar blogs. For example, a fashion blog could be about men, women or kids clothing. You can narrow that down by making it a fashion blog for young women. Finding a niche helps you stay focused and it helps others with similar interests find your blog.
Here are three tips to help you discover your blog niche:
- Consider your strengths. In what areas do you have the most knowledge? Out of these, which ones are you the most passionate about? It’s much easier to come up with topic ideas when you’re writing about something you’re truly interested in and familiar with.
- Once you have a list of four or five possible niches check out the market for each one. This will take a little research on your part but it is necessary in order to choose the best niche. Identify your audience and your competition. In most cases, the niche with the largest audience and least competition is the best choice.
- What can you offer that your competition can’t? If you’re offering the same information in the same way as your competitors, why should anyone switch from them to you? Make sure you have something unique to offer.
Take your time and consider the tips above when choosing a blog niche. You’ll be spending a lot of time writing about this topic. It should be about something you find interesting and have a large enough audience to meet the goals you set for your blog. Once you find the right niche, add your own special twist to draw in more traffic and you’re on your way to building a successful blog.
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