For those of you interested in blogging but not sure about how to pull the trigger… here are some tips!
11 Things You Should Know Before Starting a Nursing Blog
1. Decide on your name + niche.
Maybe you want to write tips for nurses new to your specialty (transplant nursing, flight, OR, whatevs), encouragement and inspiration, patient education… Pick one and stick to it. Don’t make the mistake of being way too general… the more narrow your niche, the better.
2. Use WordPress and start one for free in less than 15 minutes.
I promise you don’t need to be a super tech-savy person. I taught myself how to do all of this over time. This nursing blog post from The Nerdy Nurse gives 3 practical, easy to follow steps to starting a nursing blog.
3. Write good content.
Think about blogs you like and why you keep coming back to them, and try to emulate that yourself with your own spin. Don’t forget to link to other great nurse blog posts at the end of yours – that will help you and the author of the other post get better rankings on Google.
4. Maintain the integrity of the profession.
The public listens to nurses. If you put RN behind your name, people pay attention to what you say and it carries weight. Keep that in mind as you write and post pics of yourself. Your patients, colleagues, leadership, grandma, everyone… they can all look at what you’re writing, even if they’re not the intended audience. Once a patient’s family member pulled up my Instagram while I was giving a bed bath. Yea… that was surprising to me, but I was okay with it because I keep my IG as squeaky clean as I made that patient #proatbedbaths
5. Know your facility’s policy on social media and make sure you’re not violating it.
This means not violating HIPAA, not engaging in lateral violence online (yea, complaining about a coworker on your blog may come back to bite you), and not posting at work. These policies can differ widely, so make sure you know what yours says and abide by it.
6. Interact with other awesome nurses on social media.
Twitter has a great active nursing and medical community. (Say hi to me at @kati_kleber!)
7. Follow other bloggers.
Find bloggers you appreciate and enjoy to stay up on the latest trends and techniques – even if they’re not nurses. I stay clued in to Jon Acuff, Gary V, Michael Hyatt, and basically anything the Social Media Week crew puts out. Not sure where to start? Check out the ultimate list of social media accounts and nurse blogs to follow.
8. Schedule yourself to write and post regularly
Manage your time on your blog like you manage your time at the bedside. Be prepared for everything to go the exact opposite of how you planned it. One of the biggest mistakes bloggers make is not posting for a while and then unloading a ton of information at once. In blogs and on social, people want regular posting… not sporadic.
Bonus! Check out the free 30-min webinar on time management for nurse bloggers by myself and the Nerdy Nurse.
9. Cold call/email your nurse idols
Not to hang out! But see if they’ll be featured in an interview, want to guest blog, or whatever. What’s the worst they could say… no? That’s how I got some of my writing on bigger sites – just emailing them!
10. Get some good images to go with your post
Canva and PicMonkey are great resources, make sure you buy photo rights and don’t just snag things off Google. People tend to click on posts with a nice feature image, and stay engaged if the post isn’t too long.
11. Disclose, disclose, disclose!
If you’re working with a company for affiliate sales, ads, or have a professional relationship you MUST always disclose that within the posts that have links, and have a disclaimer page. If you’re posting on social, you must include #ad #spon or #sponsored. Seriously. The FTC requires it and just sent out 90 letters to different Instagram influencers to warn them about their non-compliance. Plus it’s also just good business to make sure people know your relationships and if you’d make any money off of something.
Have you ever wanted to start a blog? What’s been your biggest barrier?
Join us at NNBA
Join us for “Digital Marketing for Nurse Entrepreneurs.” You should also take a minute to look at becoming a member of the NNBA.